*{margin:0;padding:0;box-sizing:border-box}
:root{--red:#C8111A;--red-dark:#9E0D14;--black:#1A1A1A;--gray:#6B6B6B;--light:#F7F7F5;--border:#E8E8E4;--white:#FFFFFF}
body{font-family:'Noto Sans JP',sans-serif;color:var(--black);background:var(--white);line-height:1.85;font-size:18px}

/* NAV */
nav{position:sticky;top:0;z-index:100;background:var(--white);border-bottom:1px solid var(--border);padding:0 40px;display:flex;align-items:center;justify-content:space-between;height:64px}
.nav-logo{font-family:'Noto Serif JP',serif;font-size:20px;font-weight:700;color:var(--red);letter-spacing:.05em}
.nav-logo span{color:var(--black);font-size:11px;font-family:'Noto Sans JP',sans-serif;font-weight:300;display:block;letter-spacing:.1em}
.nav-cta{background:var(--red);color:var(--white);padding:10px 24px;font-size:16px;font-weight:500;letter-spacing:.05em;border:none;cursor:pointer;transition:background .2s}
.nav-cta:hover{background:var(--red-dark)}

/* HERO */
.hero{min-height:0;display:flex;align-items:center;padding:clamp(24px,3vw,40px) 0 clamp(24px,3vw,40px) clamp(32px,8vw,120px);position:relative;overflow:hidden;background:#fff}
.hero-eyebrow{font-size:12px;letter-spacing:.2em;color:var(--red);font-weight:500;text-transform:uppercase;margin-bottom:12px;display:flex;align-items:center;gap:12px}
.hero-eyebrow::before{content:'';display:block;width:32px;height:1px;background:var(--red)}
.hero h1{font-family:'Noto Serif JP',serif;font-size:clamp(28px,3.5vw,48px);font-weight:700;line-height:1.3;letter-spacing:-.01em;margin-bottom:clamp(16px,2vw,24px);color:var(--black);max-width:700px}
.hero h1 em{color:var(--red);font-style:normal}
.hero-sub{font-size:clamp(14px,1.4vw,17px);color:#333;line-height:1.9;margin-bottom:0;font-weight:400;max-width:560px}
.hero-actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap}
.btn-primary{background:var(--red);color:var(--white);padding:18px 44px;font-size:16px;font-weight:500;letter-spacing:.05em;border:none;cursor:pointer;transition:background .2s;display:inline-flex;align-items:center;gap:8px}
.btn-primary:hover{background:var(--red-dark)}
.hero-right{display:flex;flex-direction:column}
.hero-inner{display:flex;flex-direction:column;justify-content:center}
.img-placeholder{background:#E8E8E4;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;color:#ABABAB;font-size:16px;font-weight:300;letter-spacing:.05em}
.img-placeholder svg{width:40px;height:40px;opacity:.4}
.hero-img-tall{min-height:clamp(160px,32vw,420px);flex:1}
.ref-badge{display:none;background:#FFF5F5;border:1px solid var(--red);color:var(--red);padding:8px 16px;font-size:16px;margin-bottom:16px;align-items:center;gap:8px}
.ref-badge strong{font-weight:700}

/* STATS */
.stats{background:var(--red);display:grid;grid-template-columns:repeat(4,1fr);padding:0}
.stat-item{padding:28px 20px;text-align:center;border-right:1px solid rgba(255,255,255,.15)}
.stat-item:last-child{border-right:none}
.stat-label{font-size:16px;color:#ffffff;margin-bottom:6px;line-height:1.4}
.stat-num{font-family:'Noto Serif JP',serif;font-size:58px;font-weight:700;color:var(--white);line-height:1}
.stat-num sup,.stat-num sub{font-size:22px;font-family:'Noto Sans JP',sans-serif;font-weight:500}
.stat-note{font-size:16px;color:rgba(255,255,255,.6);margin-top:6px}

/* SECTION */
section{padding:80px 60px}
.section-full{padding:80px 0;background:var(--light)}
.section-full .inner{padding:0 60px}
.section-label{font-size:16px;letter-spacing:.15em;color:var(--red);font-weight:600;text-transform:uppercase;margin-bottom:14px}
.section-title{font-family:'Noto Serif JP',serif;font-size:38px;font-weight:700;line-height:1.35;margin-bottom:24px}
.section-title em{color:var(--red);font-style:normal}
.section-body{font-size:18px;color:#333;line-height:1.9;max-width:640px;margin-bottom:40px}
.divider{height:1px;background:var(--border);margin:0 60px}

/* GROWTH */
.growth-wrapper{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:stretch}
.ba-wrap{display:flex;align-items:center;gap:16px;margin-bottom:32px;justify-content:flex-start}
.ba-box{background:var(--white);border:1px solid var(--border);padding:20px 28px;text-align:center}
.ba-box.after{background:var(--red);border-color:var(--red);color:var(--white)}
.ba-label{font-size:16px;color:var(--gray);margin-bottom:4px;font-weight:500}
.ba-box.after .ba-label{color:rgba(255,255,255,.7)}
.ba-num{font-family:'Noto Serif JP',serif;font-size:32px;font-weight:700}
.ba-year{font-size:16px;color:var(--gray);margin-top:4px}
.ba-box.after .ba-year{color:rgba(255,255,255,.7)}
.ba-arrow{font-size:28px;color:var(--red)}
.growth-fact{background:var(--red);padding:20px 28px;text-align:center}
.growth-fact-num{font-family:'Noto Serif JP',serif;font-size:44px;font-weight:700;color:var(--white)}
.growth-fact-lbl{font-size:16px;color:rgba(255,255,255,.75);margin-top:4px}

/* BAR CHART */
.bar-chart{margin-top:32px}
.bar-chart-title{font-size:16px;font-weight:700;margin-bottom:16px;color:var(--black)}
.bars{display:flex;align-items:flex-end;gap:8px;height:160px;margin-bottom:8px}
.bar-col{display:flex;flex-direction:column;align-items:center;flex:1;height:100%}
.bar-fill{width:100%;background:var(--red);position:relative;min-height:4px;transition:height .3s}
.bar-fill.before{background:#D0CEC8}
.bar-val{font-size:16px;font-weight:700;color:var(--black);margin-bottom:3px;text-align:center;line-height:1.2}
.bar-spacer{flex:1}
.bar-year{font-size:16px;color:var(--gray);text-align:center;margin-top:4px}
.bar-note{font-size:16px;color:var(--gray);margin-top:4px}
.multi-stores{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.store-chart-card{background:var(--white);border:1px solid var(--border);padding:20px}
.store-chart-name{font-size:16px;font-weight:700;margin-bottom:4px}
.store-chart-pref{font-size:16px;color:var(--gray);margin-bottom:12px}

/* WHY */
.three-col{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:40px}
.num-big{font-family:'Noto Serif JP',serif;font-size:42px;font-weight:700;color:#A8A8A0;margin-bottom:12px}
.col-title{font-size:22px;font-weight:700;margin-bottom:12px;line-height:1.4}
.col-body{font-size:17px;color:#333;font-weight:400;line-height:1.9}

/* DX */
.features-grid{display:grid;grid-template-columns:1fr 1fr;gap:2px;background:var(--border)}
.feature-card{background:var(--white);padding:48px}
.feature-img{height:200px;margin-bottom:28px}
.feature-num{font-family:'Noto Serif JP',serif;font-size:40px;font-weight:700;color:#A8A8A0;margin-bottom:10px}
.feature-title{font-size:22px;font-weight:700;line-height:1.35;margin-bottom:14px}
.feature-title em{color:var(--red);font-style:normal}
.feature-body{font-size:17px;color:#333;line-height:1.9;margin-bottom:16px}
.feature-tags{display:flex;flex-wrap:wrap;gap:8px}
.tag{font-size:16px;border:1px solid var(--border);padding:4px 12px;color:var(--gray)}
.feature-note{font-size:17px;color:var(--red);font-weight:600;margin-top:12px;padding:16px 20px;background:#FFF5F5;border-left:4px solid var(--red);line-height:1.8}

/* FLOW */
.flow-steps{display:flex;flex-direction:column;gap:0;margin-top:40px;max-width:680px}
.flow-step{display:flex;gap:20px;align-items:center;padding:16px 0;border-bottom:1px solid var(--border)}
.flow-step:last-child{border-bottom:none}
.flow-num{width:40px;height:40px;background:var(--red);color:var(--white);font-family:'Noto Serif JP',serif;font-size:18px;font-weight:700;display:flex;align-items:center;justify-content:center;flex-shrink:0}
.flow-text{font-size:18px;font-weight:500;line-height:1.6}
.flow-sub{font-size:16px;color:var(--gray);margin-top:6px}

/* VOICE */
.voice-types{display:grid !important;grid-template-columns:1fr 1fr;gap:24px;margin-top:40px}
.voice-card{background:var(--white);border:1px solid var(--border);padding:32px;min-width:0}
.voice-type-badge{display:inline-block;background:var(--red);color:var(--white);font-size:16px;font-weight:700;padding:4px 12px;margin-bottom:16px;letter-spacing:.05em}
.voice-avatar{width:64px;height:64px;background:var(--light);border:1px solid var(--border);display:flex;align-items:center;justify-content:center;flex-shrink:0}
.voice-avatar svg{width:28px;height:28px;color:var(--gray)}
.voice-header{display:flex;gap:16px;align-items:center;margin-bottom:16px}
.voice-header-info{display:flex;flex-direction:column;justify-content:center;gap:2px}
.voice-store{font-size:16px;color:var(--red);font-weight:500;line-height:1.3;margin-bottom:0}
.voice-company{font-size:16px;color:var(--gray);line-height:1.3;margin-bottom:0}
.voice-quote{font-size:17px;line-height:1.9;color:#222;margin-bottom:16px;border-left:3px solid var(--red);padding-left:16px;word-break:break-all}
.voice-data{display:flex;gap:24px;flex-wrap:wrap}
.voice-num-item{text-align:center}
.voice-num-item span{display:block;font-family:'Noto Serif JP',serif;font-size:24px;font-weight:700;color:var(--red)}
.voice-num-item small{font-size:16px;color:var(--gray)}
.voice-challenge{font-size:16px;color:var(--gray);padding:10px 14px;background:var(--light);border-left:3px solid var(--border);margin-bottom:14px;line-height:1.6}
.voice-challenge strong{color:var(--black)}

/* FAQ */
.faq-list{max-width:760px;margin:0 auto}
.faq-item{border-bottom:1px solid var(--border)}
.faq-q{width:100%;text-align:left;padding:24px 0;font-size:18px;font-weight:500;background:none;border:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;font-family:'Noto Sans JP',sans-serif;color:var(--black);line-height:1.5}
.faq-icon{width:20px;height:20px;border:1.5px solid var(--red);border-radius:50%;display:flex;align-items:center;justify-content:center;flex-shrink:0;color:var(--red);font-size:16px;transition:transform .2s}
.faq-item.open .faq-icon{transform:rotate(45deg)}
.faq-a{display:none;padding:0 0 22px;font-size:17px;color:#333;line-height:1.9}
.faq-item.open .faq-a{display:block}

/* FORM */
.form-section{padding:80px 0;background:#F0EFEB}
.form-inner{max-width:720px;margin:0 auto;padding:48px 60px;background:var(--white);border:1px solid var(--border);box-shadow:0 2px 12px rgba(0,0,0,.06)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.form-group{margin-bottom:20px}
.form-group label{display:block;font-size:16px;font-weight:600;color:#444;margin-bottom:6px}
.form-group label .req,.referrer-box-label .req,.req{color:var(--red);margin-left:4px}
.form-group input,.form-group select,.form-group textarea{width:100%;border:1px solid var(--border);padding:13px 16px;font-size:17px;font-family:'Noto Sans JP',sans-serif;outline:none;background:var(--white);transition:border-color .2s;border-radius:0;-webkit-appearance:none}
.form-group input:focus,.form-group select:focus,.form-group textarea:focus{border-color:var(--red)}
.select-wrap{position:relative}
.select-wrap::after{content:'▼';position:absolute;right:16px;top:50%;transform:translateY(-50%);font-size:11px;color:var(--gray);pointer-events:none}
.select-wrap select{padding-right:36px}
.form-group textarea{min-height:120px;resize:vertical}
.checkbox-group{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.checkbox-item{display:flex;align-items:center;gap:8px;cursor:pointer;font-size:16px}
.checkbox-item input{width:18px;height:18px;accent-color:var(--red)}
.form-submit{width:100%;background:var(--red);color:var(--white);border:none;padding:20px;font-size:18px;font-weight:500;font-family:'Noto Sans JP',sans-serif;cursor:pointer;margin-top:8px;transition:background .2s;letter-spacing:.05em}
.form-submit:hover{background:var(--red-dark)}
.form-submit:disabled{background:#ccc;cursor:not-allowed}
.success-msg{display:none;text-align:center;padding:48px;background:var(--white);border:1px solid var(--border)}
.success-msg h3{font-size:22px;font-weight:700;margin-bottom:12px}
.success-msg p{font-size:17px;color:var(--gray);line-height:1.7}
.privacy-box{background:var(--light);border:1px solid var(--border);padding:20px;margin-bottom:20px;font-size:16px;color:var(--gray);line-height:1.8}
.referrer-box{background:var(--white);border:1px solid var(--border);padding:24px;margin-bottom:20px}
.referrer-box-label{font-size:16px;font-weight:600;color:var(--gray);margin-bottom:16px;letter-spacing:.05em}

/* VIDEO MODAL */
.video-modal{display:none;position:fixed;top:0;left:0;right:0;bottom:0;background:rgba(0,0,0,.85);z-index:500;align-items:center;justify-content:center;padding:20px}

/* FOOTER */
footer{background:var(--black);padding:48px 60px;display:flex;justify-content:space-between;align-items:flex-start;flex-wrap:wrap;gap:32px}
.footer-logo{font-family:'Noto Serif JP',serif;font-size:20px;font-weight:700;color:var(--white)}
.footer-logo span{display:block;font-size:16px;font-family:'Noto Sans JP',sans-serif;font-weight:300;color:rgba(255,255,255,.4);letter-spacing:.15em;margin-top:4px}
.footer-info{font-size:16px;color:rgba(255,255,255,.5);line-height:1.9}
.footer-copy{width:100%;border-top:1px solid rgba(255,255,255,.1);padding-top:24px;font-size:16px;color:rgba(255,255,255,.3);text-align:center;letter-spacing:.1em}

/* FIXED CTA */
.fixed-cta{position:fixed;bottom:24px;left:50%;transform:translateX(-50%);z-index:99;transition:opacity .3s;white-space:nowrap}
.fixed-cta button{background:var(--red);color:var(--white);border:2px solid var(--white);padding:16px 40px;font-size:17px;font-weight:500;font-family:'Noto Sans JP',sans-serif;cursor:pointer;box-shadow:0 4px 20px rgba(200,17,26,.4),0 0 0 1px rgba(0,0,0,.1);display:flex;align-items:center;gap:10px;letter-spacing:.05em}
.fixed-cta button svg{width:16px;height:16px}

/* MOBILE */
@media(max-width:768px){
  .hero-character{display:none !important}
  .hero{grid-template-columns:1fr !important;padding-right:clamp(32px,8vw,120px) !important}
  .hero-mosaic{grid-template-columns:repeat(2,1fr) !important;grid-template-rows:repeat(2,1fr) !important;height:100% !important}
  .hero-mosaic img{display:block !important}
  .hero-mosaic img:nth-child(n+5){display:none !important}
  nav{padding:0 20px}
  .btn-primary{padding:10px 16px;font-size:clamp(11px,1.3vw,16px)}
  .stats{grid-template-columns:1fr 1fr}
  .stat-item{border-right:1px solid rgba(255,255,255,.15);border-bottom:1px solid rgba(255,255,255,.15)}
  .stat-num{font-size:43px}
  section{padding:48px 20px}
  .section-full .inner{padding:0 20px}
  .section-title{font-size:26px}
  .divider{margin:0 20px}
  .growth-wrapper{grid-template-columns:1fr;gap:32px}
  .three-col,.multi-stores{grid-template-columns:1fr;gap:24px}
  .gallery-grid{grid-template-columns:repeat(2,1fr)}
  .churn-grid{grid-template-columns:repeat(2,1fr) !important}

  .voice-types{grid-template-columns:1fr}

  .two-col-block{display:block !important}
  .two-col-block > div{margin-bottom:24px}
  .voice-card-77{min-height:200px;padding:32px 20px !important}
  .features-grid{display:block !important}
  .features-grid .feature-card{margin-bottom:2px}
  .features-grid .feature-card > div[style*="grid-template-columns"]{display:block !important}
  .features-grid .feature-card > div[style*="grid-template-columns"] > div{margin-bottom:24px}
  .feature-card{padding:28px 20px}
  .form-row{grid-template-columns:1fr}
  .form-inner{padding:32px 20px;margin:0 16px}
  footer{padding:32px 20px}
  .fixed-cta button{font-size:16px;padding:14px 28px}
}
/* ── VOICE PHOTOS ── */
.voice-photos{display:flex;gap:8px;margin-bottom:16px;justify-content:flex-start}
.voice-photo{width:160px;max-width:calc(50% - 4px);flex-shrink:1}
.voice-photo{background:var(--light);border:1px solid var(--border);aspect-ratio:4/3;max-height:140px;display:flex;flex-direction:column;align-items:center;justify-content:center;font-size:16px;color:var(--gray);cursor:zoom-in;position:relative;overflow:hidden;transition:opacity .15s}
.voice-photo img{width:100%;height:100%;object-fit:cover;display:block}
.voice-photo .zoom-icon{position:absolute;bottom:6px;right:8px;width:22px;height:22px;opacity:.85;filter:drop-shadow(0 1px 2px rgba(0,0,0,.6));pointer-events:none;stroke:white}
.voice-photo svg{width:24px;height:24px;opacity:.4;display:block;margin:0 auto 4px}

/* ── GALLERY ── */
.gallery-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:4px;margin-top:32px}
.gallery-item{aspect-ratio:4/3;background:var(--light);border:1px solid var(--border);display:flex;flex-direction:column;align-items:center;justify-content:center;font-size:16px;color:var(--gray);text-align:center;cursor:zoom-in;position:relative;overflow:hidden;transition:opacity .15s}
.gallery-item svg{width:28px;height:28px;opacity:.35;margin-bottom:6px}
.gallery-item .zoom-icon{position:absolute;bottom:6px;right:8px;width:22px;height:22px;opacity:.85;filter:drop-shadow(0 1px 2px rgba(0,0,0,.6));pointer-events:none;stroke:white}

/* ── LIGHTBOX ── */
.img-grid{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-bottom:24px}
.img-thumb{background:var(--light);border:1px solid var(--border);aspect-ratio:16/10;display:flex;flex-direction:column;align-items:center;justify-content:center;cursor:zoom-in;transition:opacity .15s;font-size:16px;color:var(--gray);text-align:center;position:relative;overflow:hidden}
.img-thumb:hover{opacity:.85}
.img-thumb svg{width:28px;height:28px;opacity:.4;margin-bottom:6px}
.img-thumb .zoom-icon{position:absolute;bottom:6px;right:8px;width:20px;height:20px;opacity:.6}
.lightbox-overlay{display:none;position:fixed;inset:0;background:rgba(0,0,0,.88);z-index:9999;align-items:center;justify-content:center;padding:24px}
.lightbox-overlay.open{display:flex}
.lightbox-inner{position:relative;max-width:900px;width:100%}
.lightbox-img{width:100%;background:#111;aspect-ratio:16/10;display:flex;align-items:center;justify-content:center;font-size:16px;color:var(--gray);overflow:hidden}
.lightbox-img img{width:100%;height:100%;object-fit:contain;display:block}
.lightbox-close{position:absolute;top:-44px;right:0;background:none;border:none;color:#fff;font-size:32px;cursor:pointer;line-height:1;padding:0}
.lightbox-label{text-align:center;color:rgba(255,255,255,.6);font-size:16px;margin-top:12px}